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News | FAD Equipment Store

The blog material handling and safety equipment end users read.

We work with a number of experienced writers and bloggers; they share exclusive articles that guide, educate and entertain our customers and site visitors.

The FADE blog is non-commercial, meaning that articles are not written to promote a specific product or service, but more to offer guidance on relevant subject matter. In some instances, a blog might support a product selection or buying process within the site, while other articles will provide expert opinion on a wider issue. In writing and commissioning blogs, we are mindful of the likelihood that readers have a primary interest in lifting, material handling, safety, signage and load monitoring products, but have a variety of different types of operation and business to run. As with the store itself, our specialist team continually monitor the relevant markets and trends, and maintain constant dialog with industry contacts, to ensure that our blogs are as current, valuable and relevant as possible.

Guest blogs should be submitted for scrutiny and review.

  • Product Innovation: Why Innovate?
    May 18, 2022

    Product Innovation: Why Innovate?

    This article explores equipment innovation and the reasons why the ability to innovate separates the great companies from the rest. It was written by David Ayling, the former owner of load cell manufacturer Straightpoint, and now president of FAD Equipment...

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  • A Dynamometer in a Lever Hoist
    May 13, 2022

    A Dynamometer in a Lever Hoist

    Meet our newest product—OZ Lifting’s Dyno-Hoist—a dynamometer-equipped lever hoist from 0.75 to 9 tons capacity (up to 3 tons in stock). And who better to walk us through it than the guy who named it? Rich Miller, sales manager, remembers...

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  • Bloomin’ In-Person
    May 3, 2022

    Bloomin’ In-Person

    This article is about the continued importance of face-to-face engagement and the value of devoting time to giving back to an industry. We all know the song: ‘If I ruled the world,  Every day would be the first day of...

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  • What Was MODEX’s Story?
    April 8, 2022

    What Was MODEX’s Story?

    The manufacturing and supply chain community came together for a record-setting MODEX. But what did the show tell us about the state of our industry? Richard Howes begins by sharing three observations. The major talking point of MODEX was the findings...

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  • MODEX: A Visitor’s Guide
    March 22, 2022

    MODEX: A Visitor’s Guide

    This article aims to help those visiting the MODEX trade show, which takes place March 28-31 at Atlanta’s Georgia World Congress Center. It is written by Richard Howes, our VP marketing and communications, who remembers attending the inaugural staging of...

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  • Why Businesses Should Plan
    March 10, 2022

    Why Businesses Should Plan

    This article is about business planning and the power of putting a team on a clear pathway to success. It was written by David Ayling, the former owner of Straightpoint (pre-Crosby acquisition), and now president of FAD Equipment Store. Where...

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  • See the Benefits of Crane Cameras
    February 28, 2022

    See the Benefits of Crane Cameras

    It is easy to understand why many regulating authorities are looking at mandating crane camera systems, which enhance productivity and safety on all kinds of lifts and applications. As the first U.S.-based online supplier to stock Crosby’s range of BlokCam...

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  • Have a Lift Plan
    February 16, 2022

    Have a Lift Plan

    All lifts should have a plan that includes every detail from weather conditions to the shackles and slings used to rig the load. We recently sat down with lift planning professional Frankie Daun, offshore construction supervisor, who has contributed to...

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  • BlueLink: Your First High-Tech Load Cell
    February 2, 2022

    BlueLink: Your First High-Tech Load Cell

    This article covers the standout features of Crosby Straightpoint’s Bluetooth BlueLink load cell, popular with end users moving from more traditional equipment—such as the Dillon model AP mechanical dynamometer—to reading data on an iOS or Android smartphone. It was written...

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