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Straightpoint Load Cells: Pioneers in Precision Load Monitoring

Straightpoint Load Cells: Pioneers in Precision Load Monitoring

In the realm of heavy industry, where safety and precision are paramount, Straightpoint has emerged as a stalwart provider of load cell and dynamometer technology. This innovative company has been at the forefront of the industry for decades, consistently delivering high-quality products that have revolutionized the way we measure and monitor heavy loads. In this article, we will delve into the rich history of Straightpoint and explore how their load cell products have evolved over the years.

The Birth of Straightpoint

Straightpoint was founded in 1979 in Hampshire, England, by David Badcock. The company started as a small-scale enterprise, manufacturing a range of precision instruments for the marine industry. Their initial focus was on producing load cells primarily for use in sailing and maritime applications, where accurate weight and force measurements were crucial for safety and operational efficiency. David ran the business until his retirement and sale of the business in 2002 to David Ayling. David (Ayling) then moved the company to a new facility in Havant, UK and grew the company until January 2019 when it was acquired by The Crosby Group. David is still involved with Crosby Straightpoint to this day.

Early Load Cell Technology

Straightpoint's early load cell designs were rudimentary compared to today's advanced technology. These early load cells were typically strain gauge-based, relying on the change in electrical resistance when subjected to strain. While effective, these load cells had limitations in terms of accuracy, durability, and ease of use.

Innovations in Load Cell Technology

As the demand for more accurate and versatile load cell solutions grew across various industries, Straightpoint began to invest heavily in research and development. They aimed to overcome the limitations of traditional strain gauge load cells and pioneer new approaches to load monitoring.

One significant breakthrough came with the introduction of load cells that used advanced technologies such as load pin and loadlink designs. These load cells were not only more accurate but also more robust, capable of withstanding harsh environmental conditions commonly encountered in industries like construction, oil and gas, and heavy machinery.

The Wireless Revolution

The turning point for Straightpoint came with the introduction of wireless load cell technology. In 2003, the company launched the Radiolink, which was the world's first wireless load cell. This innovative product revolutionized the industry by eliminating the need for cumbersome and error-prone cables, allowing for safer and more convenient load monitoring. Radiolink marked the beginning of a new era in load cell technology, where real-time data transmission became standard.

Global Expansion and Recognition

Straightpoint's commitment to quality and innovation quickly gained global recognition. Their load cells became essential tools in industries worldwide, from shipping and construction to manufacturing and offshore oil and gas operations. The company's dedication to ensuring safety and precision in heavy lifting made them a trusted partner for organizations across the globe.

Acquisition by Crosby

In 2019, Straightpoint reached a significant milestone when it was acquired by The Crosby Group, a leading manufacturer of lifting, rigging, and material handling equipment who are a KKR portfolio business. This acquisition further solidified Straightpoint's position as an industry leader and opened up new opportunities for collaboration and innovation.

Continued Innovation

Today, Crosby Straightpoint under the ownership of Kito Crosby continues to push the boundaries of load cell technology. Their product range has expanded to include a wide variety of load cells, load links, load shackles, and a breakthrough range of Bluetooth load monitoring solutions, catering to a diverse range of industries and applications. They have also developed advanced software for data logging and analysis, further enhancing the utility of their load cell products.


The history of Crosby Straightpoint is a testament to the company's unwavering commitment to innovation, safety, and precision in heavy industry. From humble beginnings in the marine sector to becoming a global leader in load cell technology, Straightpoint has consistently delivered cutting-edge solutions that have revolutionized the way we monitor and manage heavy loads. As industries continue to evolve, Crosby Straightpoint remains at the forefront, providing the tools that ensure safety and efficiency in the world of heavy lifting.

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